W2L2: Value Chain Analysis

A popular hospitality industry company is Carnival Cruise Lines.  When we apply the value chain model to this company the key processes crucial to their profitability is their Operations processes.  Operations oversees their entertainment, dining, logistics, guest experience, and onboard services. 

Information systems that would be crucial to support Carnivals operations processes would be a CRM (Customer Relationship Manager) for tracking customers experience and loyalty.  Having enjoyed Carnivals services in the past, I can speak to their customer tracking. The last time I sailed with their company was in 2010 and recently, while price shopping a vacation, I needed to look up my existing customer number.  Using only my birthday and last name they were able to prove me my customer number from 14 years ago. A very impressive and comprehensive CRM indeed!

Another information system would be an ERP (Enterprise Resource Planner) to streamline inventory management, scheduling, and maintenance planning.  The system would ensure that resources were allocated properly and in a timely manner, thus eliminating waste and saving costs.  

Another vital information system would be a form of communication between staff on board. This can be virtual as in digital alerts or live such as radio, but the communication of staff on a structure as large as a cruise ship would be essential to the productivity and efficiency of the staff.  In addition to on board communication, the ability to communicate with on-shore coast guard, port authorities, and other sailing vessels would be essential.


Comments

Post a Comment

Popular posts from this blog

The Great Divide: Navigating Team Dynamics in a Customer-Facing Environment

In any workplace, balancing the preferences and strengths of team members can be a challenge, but it becomes particularly complex in customer-facing environments. This story of conflict within a team highlights the delicate balance leaders must strike to ensure fairness and efficiency, and the challenges that arise when personal preferences clash with operational needs. The Characters - **Team Member A**: Prefers working in the back and is vocal about their opinions regarding task prioritization. - **Leadership**: Responsible for monitoring both front and back operations, ensuring tasks are completed efficiently, and maintaining fair scheduling.   The Cause of Conflict The root of the conflict lies in the universal preference among team members to work in the back, away from customer interactions. Leadership has established a scheduling system intended to fairly distribute time spent between the front and back to ensure no one is overburdened by customer-facing tasks. However, this...
Read more

The Emotional Labor of the Cake Baking Industry: A Journey Beyond Wedding Cakes

 Please follow @daisycakeco on instagram for more on the subject of this post! In the cake baking industry, emotional labor is as essential as the flour and sugar that go into every cake. This industry, filled with creativity, passion, and intricate designs, also demands a great deal of emotional resilience and customer interaction. For many bakers, balancing these aspects can be challenging, but some have found unique ways to thrive without compromising their well-being. Meet a baker who has navigated this journey with both traditional and unconventional paths. This person has experienced the highs and lows of being a wedding cake maker, celebration cake creator, and even owning a shop and tea room. Their story is a testament to the diverse opportunities within the cake baking industry and the importance of finding a path that aligns with personal passions and values. **A New Approach to Cake Baking** Like many bakers, this individual started by crafting stunning wedding cakes, of...
Read more

Navigating Rational and Irrational Decisions: My Experience with Mold in My Rental Home

Recently, I found myself at a crossroads with a decision that straddles the line between rational and irrational. It all began when I discovered mold growing underneath a piece of furniture while moving it to clean the carpets in my rental home. This mold, likely due to a crack in the foundation of the old house, poses significant health risks to my family. Addressing this issue is urgent, but my current circumstances complicate the decision-making process. I am actively seeking a new job in the metro area and have planned to move to the vicinity of my new employment. Moving, however, can be both costly and stressful. I am hesitant to commit to a new rental with a year-long lease, especially if I find a job on the other side of town in the next few months.  Given these factors, my current decision is to wait. This might appear irrational, considering the immediate health risks associated with mold exposure. However, there are rational elements to this choice. By waiting, I avoid th...
Read more